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    • BBC Cables Campaign
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    • Kaiser Permanente
    • Royal Ascot Campaign
    • Techemet Smelters
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Hyundai Genesis Campaign

The Hyundai design team wanted a primordial, abstract version of their latest Genesis model. Elizabeth Berrien created a series of cocoon-like spheres and auto shapes, based on complex geometric polyhedron forms.

Video

"Cocoon" Hyundai All-New Genesis, custom abstract wire sculpture by Elizabeth Berrien

Photo Gallery

"Fast Car", 2D wire wall art by Elizabeth Berrien, part of project for Hyundai campaign.

"Fast Car", 2D wire wall art by Elizabeth Berrien, part of project for Hyundai Genesis campaign.

"Cocoon" wire sculpture Hyundai Genesis prototype by Elizabeth Berrien

"Cocoon" wire sculpture Hyundai Genesis prototype by Elizabeth Berrien

Spheres, cocoon elements for Hyundai Genesis TV spot. Wire sculpture by E Berrien

Spheres, cocoon elements for Hyundai Genesis TV spot. Wire saculpture by E Berrien

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